Market Strategy, Go-to-Market and Execution Plan

 

Whether adding nuance to existing plans, or crafting a new plan, we focus on areas of impact that are value added to your business. We provide extensive evaluation of your sales collateral, pricing, promotional plan, placement and merchandising solutions to identify gaps or opportunities to maximize your selling potential and work to create, modify, or improve your Retail Readiness and collateral.

 

  • Analyze market, category, top competitors and deliver overview and recommendations
. Identify “ideal” consumer and retailer
  • Review and revise the Unique Selling Position for the retail buyer and consumer.
  • Is the product duplicative, incremental, impulse or planned, or innovative?
  • Channel of Trade Focus. Who, Where, When and How reviewed
  • Provided projected sales volume potential and cost of doing business analysis
  • Distribution options / Preferred Route to Market – Direct / Warehouse / Direct Store Delivery
  • Determine optimal selling price and margins
  • What’s your “Get on the Shelf” Support? Free product, slotting, promotional tactics
  • What’s your “Stay on the Shelf” Support? Frequency, Loyalty and Transaction Size tactics

 

Focused Retail Executive Problem Solving

 

We work on addressing any major distribution or retail sales barriers you face.  For the brands that need additional channel strategy or retail go to market assistance, this will ensure you are getting the right level of executive horsepower and development so you can avoid costly errors and feel 100% confident in your plan. You gain access to our network of relationships, which go far beyond brokers and can help you address any number of business needs.

 

OUTCOMES

 

Retail ready strategy and tactics, and promotional plan

Direct and hands on executive, brand, and sales management

Best product presentation and marketing collateral in the channel

Validated brand and Go-to-Market channel strategies and streamlined tactics.

 

CUSTOM SOLUTIONS

 

  • Trade and Distributor show planning
  • Online Strategy and digital marketing plan
  • Ecommerce Consulting
  • Product development and innovation project management